![]() But we’re pretty sure we got the best bits: There was so much work it would’ve been impossible to cover it all. We spoke at length about McDonald’s and Tuts incredible time at the helm of the account, first in London, then Chicago, then around the world. Part 2 of our conversation with Tuts took us to the very heart the world’s most famous fast food brand. See you (and James McAvoy) in Waitrose in December □ We have never had a more organised session! Thanks Dave for not only being a fun and charming guest, but for your incredibly thorough preparation for this episode. ![]() So good hearing the story behind this campaign that ended up subverting the Euros and Number 10 Downing Street among other events of last year. We finished on ‘I Spy Maynard’s’ (Wine Gums) which is possibly the ultimate in outdoor campaigns and why we do the podcast. More up to date work included the audio mnemonic led Domin-oh-hoo-hoo campaign which works surprisingly well on murals and special builds. Many highlights: VW, Marmite, Kit Kat, Mr Kipling and esp Ben & Jerry’s - the homemade look ‘n feel still fresh today. It was a great session that encompassed Dave’s incredible collection of OOH work both as creative and CD. ![]() Esp that grinding billboard -)Įpisode #53 of the podcast features the super talented ever ebullient Dave Masterman. Thanks Emma for coming on and being so open and charming with your stories. We also discussed Emma’s life before BBC, her other agencies, life in NYC and most fascinating of all, how she met the love of her life on a plane. A private squabble played out across the most public platform. Super brave work that caught the tone of the show exactly right. This was followed by a brilliant set of billboards for Killing Eve, which didn’t mention the show, or the BBC or any details other than a series of personal messages and a hashtag #CRAZY4EVE ![]() What’s more all the work was then exhibited in an online fan art gallery. So not only did they have their moment of fame, but they could go down - with their Mum if need be - and see their art writ large in the great outdoors. The final selects ran on poster sites local to where the artist lived. Whether it was Tommy, Polly or Arthur - the image always appeared fresh and unique. This big bucket of UGC resulted in over a dozen brilliant pieces of outdoor that stood out from your everyday air brushed advertising image thanks to their gritty hand crafted style. We started with her campaign for Peaky Blinders which featured fan art from devotees of the show. For episode #54 we spoke to Emma Brooke, Writer and Creative Director at Leo Burnett and originator of some of the very best OOH work in recent years for the BBC. ![]()
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